Google AI Mode has now launched in the UK as of 29 July 2025, changing the way people experience search results. Instead of browsing traditional blue-link listings, users can switch to AI Mode and get conversational, AI-generated answers powered by copyright 2.5. The system handles text, voice, and image inputs, breaking queries into sub-questions to provide rich, structured overviews.
While this offers convenience for searchers, it sparks concerns for businesses and publishers. Reports show that click-through rates from Google have halved since AI Overviews were rolled out, with some news-related queries seeing up to 69% of searches end without a site visit. This could lead to a significant drop in referral traffic for websites that get most of their traffic from organic search.
To adapt, brands will need to rethink SEO strategies. This includes optimising for Answer Engine Optimisation (AEO) click reference and Generative Engine Optimisation (GEO)—techniques aimed at making content AI-friendly, structured, and authoritative so it can be cited directly in AI responses. Building brand credibility, ensuring technical SEO health, and diversifying traffic sources will be essential in this new landscape.
At Piranha Digital, we work with businesses get ready for an AI-driven search environment. Our tailored SEO strategies combine technical expertise, content optimisation, and authority-building to ensure your brand remains visible and trusted—whether your audience is searching through traditional listings or AI Mode.
Now is the time to adapt. Get in touch with Piranha Digital to guarantee your SEO is ready for the future of search.